Premium Taxi Vision cares about our customers’ privacy

Premium Taxi Vision, operated by DeNA Co., Ltd., prioritizes user comfort and safety. We establish new safety standards and develop technology to prevent any violation of user privacy.
We aim to provide an excellent user experience, and we will never sacrifice your privacy or safety.

On the basis of these principles, we use the latest technology to provide you with the best content and create a better and more comfortable experience during your ride.

This initiative provides the best ad content for customers

Premium Taxi Vision allows us to use camera footage to estimate customer gender and other information, predict the optimal ad content for customers, and increase the efficiency of our delivery of onboard ad content. By doing so, we aim to create an even better ride experience for our customers.

In this initiative we give the highest priority to customer privacy, with reference to the Guidebook for Utilization of Camera Images Ver 2.0 issued by the IoT Acceleration Consortium, the Ministry of Internal Affairs and Communications, and the Ministry of Economy, Trade and Industry. We also provide a function to disable content optimization for those customers who do not wish to be provided with optimized content.

We are able to immediately extract data indicating customer characteristics using the camera footage, and then estimate customer gender, age, and other data to optimize ad content predictions. The camera footage is deleted after data is extracted, and the extracted data is deleted after customer characteristics such as gender have been determined. The data will not include any information that would allow an individual to be identified.

The estimated data is shared with the advertising company Geniee, Inc. to receive ad content data predicted to be optimal for the customer. We have concluded a contract with them to appropriately restrict the use of this data and prohibit usage for any use other than for this initiative.

Camera location and coverage
Data planned to be obtained from footage and used in processing, estimation, and prediction
Obtain: Video of the customer, including their face
Processing: Data indicating customer characteristics, generated from the video including the customer’s face
Estimate: Gender, age, number of passengers in the back seat
Predict: Optimal ad content for customers
If you do not wish to have optimized content
You may disable content optimization using the tablet. Please follow the instructions below to disable content optimization. Please note that disabling of content optimization is only possible while any one customer is onboard, and content optimization will be reset for the next passenger.
1. Tap the Menu button on the bottom right of the screen
2. Tap “About our use of camera footage”
3. Tap “Disable content optimization”
For inquiries

As of March 18, 2019


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